Solderjoint_No2_Magazin - Flipbook - Page 15
Whether at the Maker Faire, on social media,
or at major events like productronica 2025, the
Future Originals are reimagining how Weller
connects with its young community.
In this interview, David Naacke (Global Product
Manager, Weller Consumer) and Angelika
Partak (Associate Social Media Manager) share
the spirit behind the initiative, their personal
motivation, and what’s next for this movement:
/// David, how did the Future Originals
initiative come about – and what’s behind it?
The idea actually came from our MarCom team quite a while ago but wasn’t
pursued until recently. When we revisited it, we jumped at the opportunity with
a lot of excitement. We saw it as a great
chance to motivate our generation –
and the ones before us – to get more
involved in soldering. What’s behind the
program is a highly motivated, young,
international, and cross-functional
team of professionals who truly believe
in the mission.
program gives us the chance to connect more directly with young people.
/// What are your goals with Future
Originals, and who exactly are you trying to reach?
Our main goal is to get more young
people into soldering and to show them
how exciting Weller is as a brand. Our
efforts are geared mainly toward teenagers and young adults in their early
twenties, especially those pursuing
studies or just beginning their professional careers.
/// What specific activities are planned
for 2025 and 2026?
We see 2025 as a year of exploration.
We want to try new things – participating in DIY shows, connecting with potential collaboration partners, creating
fresh content tailored to our audience,
and gaining deeper insights into the
needs and interests of young customers.
/// What kind of added value does
Weller bring to the initiative – both internally and externally?
We’re trying to reimagine our marketing
approach and contribute valuable
ideas to both internal and external
campaigns. This includes events like the
German Girls’ & Boys’ Day, as well as
national and international trade fairs
such as productronica or Maker Faire.
Internally, we also try to push initiatives
that bring in a fresh perspective. The
David Naacke
Global Product Manager,
Weller Consumer
/// You were involved in organizing the
Maker Faire in Hannover this August.
What did your role look like?
We organized the event from scratch
and came up with fun, interactive
activities to bring soldering to life for a
broader audience. Hannover was a
pilot project for us—we want to use it as
a blueprint for further global involvement in DIY and Maker events. It was a
great starting point to test ideas and
get direct feedback.
/// And on a personal note – how much
of a Future Original are you yourself?
I really got into soldering when I started
at Weller, but I had already done a
few things before that. I helped friends
repair vintage tractors, fixed my own TV
when it broke, and even soldered a new
sound system into my first car – which,
honestly, was worth more than the
car itself. Looking back, I wish someone
had told me what tools I needed, how
soldering works, and what to watch out
for.
#SOLDERjoint
#2 – 2025
| 15
